Bollywood Success= Good Marketing and Distribution

We always know that for success of any movie, it needs good direction and good acting from the performers. Wrong! Think again. It may be true in other parts of the world but for Bollywood movies, success has just one source- successful marketing and distribution. If you can hire a good marketing team who can ensure good distribution deals for you then you can safely bet on the success of your film. However, if you are weak in it then you can only suffer no matter how much your movie is good.

NDTV wrote:

Some people argue that what counts as box office success is some very successful marketing and distribution.

Today the new mantra is open wide and open big and just shut out the competition.

It's a new wave film marketing with Hollywood style publicity blitz on television, radio, banners, newspapers, and mobile phones.

"Its all part and parcel of promoting a film - merchandise, games, cartoon strips. You have to do all this when a film is being released, and it will continue to be like this," said Shah Rukh Khan, an actor.

I do not want to argue with SKR. After all, he has a good marketing sense. So, Bollywood companies should try to hire best brains on marketing in India from now.