Tuesday, January 30, 2007

Kaun Banega Crorepati and CROREPATI SPONSORS

Kaun Banega Crorepati has started in full swing and Shah Rukh is becoming better day by day. Since KBC has been a very successful show, many big companies competed for the sponsorship. The total sponsor of the show is worth Rs 100-130 crore. Planet Bollywood reports:

Even before it goes on air ( later this month) , popular TV show Kaun Banega Crorepati , in its third season has raked in close to Rs 100-130 crore .The latest to join the sponsors’ bandwagon for Shah Rukh Khan’s KBC 3 are Pantaloon Retail (Big Bazaar) and Godrej Sara Lee, confirmed Paritosh Joshi, president– ad sales and distribution, Star India.

According to sources, Star has sold ad slots for the show which goes on air from January 22 at an estimated Rs 10-13 crore per sponsor, said sources.

As the show has no title or presenting sponsors, the ten main sponsors will share the same mileage, roughly each sponsor will have 1 to 1.5 minutes visibility for each episode.

Among earlier sponsors there are: Airtel, Hyundai, and Cadbury. The newly added are Nokia, UTI Mutual Fund, Videocon, Godrej Sara Lee, Jyothi Labs, Pantaloon Retail and the UB group. Recently, Lenovo has been added to the sponsorship. It looks like Kaun Banega Crorepati itself is a crorepati.