Funded by the Bill and Melinda Gates foundation, four short movies on HIV/AIDS are going to be made in
"The idea is to piggyback on blockbusters to spread AIDS awareness," Nair said at a news conference in a country that has the world's largest population living with the deadly virus.
"We want to use cinema (against AIDS) so that it holds a mirror to the world and gets under your skin."
However, getting A class actors or actress for these movies has been a great difficulty as many actors and actresses are not interested to be involved in such movies being feared of loosing their image. The report stated:
Nair, who is making one of the 12-minute films which will be titled "Migration", said she had been unable to get A-list Bollywood actors to feature in the films on AIDS.
"Lots of stars don't want to be associated with the virus," the feisty director said, adding: "Some live and don't learn."
"We do not want to preach but entertain. Once you start preaching and teaching, people get bored," Bhardwaj said.
The directors are hoping the movies will be released in cinemas within a few months, and Nair said the initial response from distributors had been positive.
Two of the short movies would be in Hindi while the other two would be in south Indian languages like Tamil, a press statement about the AIDS Jaggo (Wake up to AIDS) initiative said.
According to UNAIDS,
has 5.7 million people living with HIV/AIDS and stigma and prejudice is widespread. India
Many people, including some federal lawmakers, believe that a person can get HIV by shaking hands with an infected person, surveys have shown.
Though there were some movies in Bollywood made on HIV/AIDS, none of them was box office hit. It is a good initiative for protecting this vital disease from the second most populated country. As