Though there are a few days to go to start the World Cup Cricket 2007, it has been reported that there are not that much buzz at the
Hardbeat News Reported:
Amazing isn’t it? The biggest sporting event – practically the Olympics in the
Caribbean– and there’s no excitement in the US Commonwealth Diaspora. The just-concluded Air Jamaica Jazz fest generated more buzz in the Diaspora than World Cup Cricket has to date.
There are no radio, television, web or print ads apart from a few put out by Direct TV and Air
. And the few promotions by tourist boards among local groups in the Caribbean Diaspora are lackluster and last minute, with no real money invested to target this market seriously or hire real ambassadors among cricket clubs, community groups and the media for a sustained campaign. Jamaica
Top Indian and Pakistani media are also not being utilized and neither are the many cricket clubs that dot the
landscape. Why is this happening? Well first off, most of the promotional dollars is largely being given to agencies that seem to have absolutely no knowledge of what cricket is about much less the target market for such a promotion. US
This is a negative side of the tournament that the authority could not organize the promotional activities properly. I think the authority should focus on the promotional activities from now on in order to make this World Cup Cricket 2007 successful.