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Saturday, February 3, 2007

Cricket vs Bollywood: The Battle Has Come

Bollywood and Cricket are the two things that all the Indians are extremely passionate about. They are more than religions to the millions of people in this country. Pranesh Misra has written an article about this matter. He wrote:

Although both Bollywood and cricket are powerful weapons in the hands of advertisers, I believe that Bollywood does have a significant edge. Cricket, being a competitive sport, is emotionally unidirectional – it is about winning or losing and the trappings that go with it.

Bollywood deals with a wider range of emotions, thus offering a richer array of themes – comedy, love, righteousness, rebellion, fantasy, escape, social mobility, and so on. As a result, Bollywood is so much more flexible for use in commercial communication.

There are always some winners in Bollywood, but in cricket, there is a significant chance of being a loser. Bollywood’s stories are shaped to appeal to their audiences and the ending is within authors’ control. Cricket, with its unpredictable endings, can make the ratings go up or down uncontrollably.

May be Misra is right but the battle for supremacy has come at last. World Cup Cricket 2007 is in next month. Then we will see that for one month, Cricket will have total upper hand against Bollywood. Don’t believe me? Just look at the title of this blog- Bollywood & Cricket.

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