Tuesday, January 9, 2007

Bollywood, Broadband and BODVOD

Bollywood movies are becoming popular in the US but still many Bollywood fans cannot find a cinema hall near their home that shows Bollywood films. This is the case not only in USA but also in all the rich countries. There are a lot of Bollywood fans there- mostly people of South Asian origin but not the scope to enjoy movies. On the other hand, Internet penetration is extremely high in the rich countries. So, Bollywood needs to channel itself more to the Internet.

Adotas.com wrote:

We’ve seen ZTV, ITV and EchoStar Indian-related programming, but what the New York-based entrepreneur and his cohorts found was that Bollywood films and music were scant or sorely lacking in the digital space, while being relegated to a handful of screens in mid to large markets nationwide.

With that in mind, Bhat & Co. set in motion a strategy to bring Indian movies and music to the masses, first by not only hearing the needs of Bollywood producers, but with the digital content providers stateside. Several meetings and a couple of years later, the result of their discussions and brainstorming was BODVOD, a service which holds exclusive rights to movies, music and TV shows from India, and redistributes the content to cable on-demand, Internet and mobile platforms. Currently with over 30 major distribution affiliates, BODVOD, which counts New York/New Jersey, LA, Houston and Dallas as the largest markets, has not only signed deals with major cable providers, but with online powerhouses including Google Video.

This is something that will be welcomed by many people in the US and Europe. Thanks to broadband Internet, they will soon be able to enjoy Bollywood movies.

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