Sunday, October 14, 2007

Saawariya Products Coming into Indian Market

You already know that the upcoming Bollywood movie Saawariya releases in Diwali. No doubt, Diwali is the most important festival in India. So, the movie is set to release during Diwali for the Indian fans. However, you can get the merchandise of Saawariya in different cities in India SPE Films India, SLB Films and the Future Group have teamed up to retail different products of the movie.

Fiber2fashion reported:

Mr. Uday Singh, CEO, SPE Films India, said, "Saawariya is a unique collaboration with one of India's most well known and acclaimed directors, Sanjay Leela Bhansali and is our first local language co production. Sanjay’s films have always made a deep emotional connection with audiences everywhere especially due to their visual splendour."
Said Kishore Biyani, Group CEO, Future Group, “Movies are a passion that bind together all Indians, young and old alike. We at Future Group recognize this and are delighted to be associated with a movie like Saawariya, which presents fresh talent and captures the spirit of the youth. Through the merchandise available at out stores, customers can live the movie in their real lives.”

Saawariya is the movie that cast two newcomer of Bollywood. Sonam Kapoor and Ranbir Kapoor will play the lead role in the movie directed by Sanjay Leela Bhansali. The movie is about a true love story of a Hindu boy and Muslim girl. People have already interested about the movie. So, no doubt, the merchandising initiative has the potential to be successful. Now, let us see if the movie can bring huge hit in the box office.