Friday, October 12, 2007

The marketing Strategy of Om Shanti Om

Om Shanti Om is the movie for Diwali, the largest festival in India. This movie has been made by Red Chilies Entertainment which is owned by Shah Rukh Khan. Shah Rukh Khan is the main attraction of this movie and Farah Khan is the director. Many people are expecting that this movie will generate a lot of income and this will be perhaps the biggest hit in Bollywood in 2007. To make sure the movie clicks in the box office, Red Chillies Entertainment has taken a number of marketing strategies. Firstly, the distribution right of Om Shanti Om has been sold to Erros International for more than RS 750 million.

Secondly, Shoppers Stop is promoting Om Shanti Om by selling merchandise. This will also bring some money for Shah Rukh Khan and at the same time it will make Om Shanti Om more visible in the market. We do not know how much moneyed Chillies Entertainment has taken from Shoppers Stop but there are speculations that the money will be nearly RS 60 million. Shah Rukh Khan’s company is also talking with Nokia about branding Om Shanti Om. This is a smart move by Shah Rukh Khan. Actually Shah Rukh Khan is very good about when it comes to marketing. He had to struggle a lot in his life. He started his career from the television industry. It took him a long time to get into the Bollywood movies. He has faced a lot of competitions in the last ten years from other actors but Shah Rukh Khan has been consistently successful in keeping his position at the top of Bollywood. So, let us see how much marketing strategies help Om Shanti Om to become successful in the box office.

Read More: Economic Times