The upcoming Bollywood movie Saawariya is set for its grand release on 9 November. Ahead of the movie, Future Group and Sony Pictures have come under a contract over the merchandising of the products of Saawariya. In the tie up of the two parties, Sonam Kapoor and Ranbir Kapoor promoted the Saawariya line of products. For both Sonam and Ranbir, the movie Saawariya is their first movie in Bollywood. Naturally, they will try their best to promote for the movie.
Sony Pictures is likely to earn between 4 per cent and 10 per cent from the sale of the products.
The deal entails co-branding of men apparel, beauty products for women and home furnishing in 300 plus stores across 42 cities.
The men apparel will be based on what Ranbir Kapoor wears in the film.
Sanjay Leela Bhansali directed, Saawariya, is the only movie that is produced by a