Sunday, October 14, 2007

Future Group and Sony Pictures to Merchandise Saawariya Products

Future Group and Sony Pictures have recently come under a contract over the merchandising issue of the movie Saawariya. Sanjay Leela Bhansali directed movie, Saawariya, these two big companies are planning to introduce Saawariya line of products throughout in India. The products include men apparels as well as beauty items for women. It is expected that the Group will generate 25 crore from merchandising the products of Saawariya.

Business Standrad reported:
The growing retail manufacturer will house men apparel, beauty products for women and home furnishing in 300 plus stores across 42 cities. “The special range will be available in all our format stores (Pantaloon, Big Bazaar, Home Town, Star and Sitar, Ezone, Central and Depot). None of the merchandising has pictures of the actors. We have incorporated the movie’s colour theme and motifs in the home furnishing products, while the men apparel will be based on what the hero (Ranbir Kapoor) wears in the film,” said Himank Savla, business manager, Future Ideas.

The movie Saawariya stars two new comers. Ranbir Kapoor and Sonam Kapoor both are getting into Bollywood through this movie. So, you can understand that this is going to be a major hit of this year. Moreover, the movie will introduce two talented future stars of Bollywood. This is the first Bollywood move to be produced under the banner of a Hollywood production house, Sony Pictures.