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Friday, April 6, 2007

Jagmohan Mundhra Requests People to Forget Aishwarya Rai before Watching the Movie PROVOKED

The director of the movie Provoked, Jagmohan Mundhra has said that he got interested to make the movie after going through the book written by Kiranjit Ahluwalia, whom the movie is based on. Especially a line- “In prison, I feel free,” attracted her most to make the movie. Regarding Aishwarya Rai’s getting into the movie, he said that it is not he rather Aishwarya Rai got interested about the movie after watching Mundhra’s previous movie Bawandar. He also stated that people just look the beauty of Aishwarya not anything else. That is why; he wants people forget Aishwarya Rai before watching the movie. Business of Cinema reported:

Aishwarya's presence has benefitted the film in more than one way…
True. After Aishwarya agreed to work in the film, the funding came through in no time. Her willingness to participate in this film will make it much more widely accessible. A large part of the audience, which would otherwise not go to watch a social issue oriented film will now do so because of Aishwarya. Naturally, the issue will also get more exposure because of her high brand recognition.

I thank Aishwarya for lending herself to a film that is different and doesn't just make her look pretty.

Aishwarya's presence has benefitted the film in more than one way…
True. After Aishwarya agreed to work in the film, the funding came through in no time. Her willingness to participate in this film will make it much more widely accessible. A large part of the audience, which would otherwise not go to watch a social issue oriented film will now do so because of Aishwarya. Naturally, the issue will also get more exposure because of her high brand recognition.

I thank Aishwarya for lending herself to a film that is different and doesn't just make her look pretty.

Does it worry you that people will be biased when they walk out after watching the film?
We hope that our film can change opinions. If they walk out of the film not feeling anything, then I have failed as a filmmaker. Whether they like or dislike it, agree or disagree with it, they can not be indifferent to it.

Well, I am to say that the movie has already got much media attention and going to be a classic one in Aishwarya Rai’s career. I hope that the movie will make a boom in both England and India.

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