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Monday, April 23, 2007

Aishwarya Rai Increases the Brand Value of Bachchan Family

With the entering of Aishwarya Rai in the Bachchan family through her last Friday’s marriage to Abhishek Bachchan has made the value of family brand of Bachchan up. In the Bachchan family both Abhishek and Amitabh Bachchan has a great brand value in the market along with some other Bollywood and cricket stars of India.

Big B Amitabh Bachchan claims Rs. 4-5 crore for a brand whereas Bachchan Jr. Abhishek Bachchan is not far behind. On the other hand, Aishwarya Rai, the former Miss World, takes Rs 3 crore on an average. So, you can easily understand that the Bachchan family has got a huge boom with the inclusion of Aishwarya Rai in the Bachchan family.

Apunkachoice reported:

Among the actors who endorse products, Bachchan, Aamir Khan and Shah Rukh Khan are the highest paid stars who charge between Rs 4-5 crore for a single brand.

Ash, who was chosen by Time magazine’s Asia edition as one of Asia’s ‘100 most influential people’, is the brand ambassador for products like L’Oreal, Nakshatra Diamonds and Lux, to name a few.

Bachchan endorses products such as Reid & Taylor, ICICI Bank, Nerolac, Dabur India, Pepsi, Parker pens and Cadbury chocolates.

Abhishek endorses Ford Fiesta, Omega, Radio Big 92.7 FM, Motorola, LG Home Appliances, and American Express, among others.

Bachchan charges upto Rs 5 crore per ad, followed by Ash with Rs 3 crore per ad while Abhishek is not far behind. Abhishek’s brand value has recently gone up after delivering hits like Guru and Bunty Aur Babli .

The three stars have their own clientele and cashing in on the marriage, L’Oreal has introduced a limited edition lipstick shade under its colour riche range, tender beige for their brand ambassador Ash.

“This is the first time we have done something like this. We have never done this before,” says a L’Oreal spokesperson. The lipstick will be launched later across the country.

I think the Bachchan family now can have a huge dominance in Indian brand market. However, the million dollar question is that if Aishwarya Rai will continue her acting and modeling being a Bachchan bahu.



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