Sunday, April 8, 2007

Big FM will Organize a Special Program for the Abhishek-Aishwarya Marriage

Adlab’s Big FM is going to arrange a program on the upcoming marriage ceremony of Abhishek Bachchan and Aishwarya Rai. Here, it is noteworthy that Abhishek Bachchan is the brand ambassador of Big FM and they are going to organize the special program to pay their respect to Junior Bachchan. The Economic Times reported:

"We are working out a special programme which will be aired on all our stations," Big 92.7 FM COO Tarun Katial told PTI.

Abhishekh is a brand ambassador of Big FM.

"We wish him (Abhishek) all the best. He has done lot for us in terms of building up the brand," Katial said.

The network intends to develop some interesting and researched content on Abhishek's wedding with Aishwarya Rai scheduled for this month.

"We are doing such programmes for the first time. We planned to do it because he is our brand ambassador," Katial said.

I think Big FM is also going to join in the big bonanza of the Abhishek-Aishwarya marriage. You can easily understand the craze of the Abhi-Ash marriage as the marriage is now being compared with the Charles-Diana marriage in terms of the media attention both the marriage got. Some of the big names of Bollywood are related to this marriage including Amitabh Bachchan, Jaya Bachchan. So, keep your eyes open to enjoy a flamboyant marriage ceremony.