Monday, April 30, 2007

Aishwarya Brand Value Increases the Brand Value of The Bachchans’ Brand Value

Aishwarya Rai is now a member of the famous Bachchan family as she got married to Abhishek Bachchan, the son of Bollywood icon Big B nicknamed Amitabh Bachchan and former Bollywood actress Jaya Bachchan. Both Amitabh Bachchan and Abhishek Bachchan are brand ambassadors of various products. In addition, former Miss World Aishwarya Rai is also one of the most popular celebrities in India and she is also has a great brand value in India. That is why; with the inclusion of Aishwarya Rai in Bachchan family has triggered the brand value of Bachchans. Indiapost reported:

With the gorgeous Aishwarya Rai entering the Bachchan family-fold, the “Bachchan brand” value has now crossed the above Rs 700 crore mark. According to financial analysts and trade experts, the Bachchan brand value is worth Rs 700 crore as Bollywood mega superstar Amitabh Bachchan and his son Abhishek Bachchan are brand ambassadors for various products.

Ash, becoming a part of the family now, could add to that value by several crores. Among the actors who endorse products, Bachchan, Aamir Khan and Shah Rukh Khan are the highest paid stars who charge between Rs 4-5 crore for a single brand. Ash, who was chosen by Time magazine’s Asia edition as one of Asia’s ‘100 most influential people’, is the brand ambassador for products like L’Oreal, Nakshatra Diamonds and Lux, to name a few.

I think the whole Bachchan family is now one of the most powerful families in India with some of its mega stars in the history of Bollywood. So, it is as usual to see the uplifting brand value of Bachchan family.


ankurindia said...

interesting .let them enjoy more name and fame :)