Saturday, April 5, 2008

Miss India 2008 and Media promotion

Yesterday I wanted to write about Femina Miss India 2008 because today was the grand finale. This is perhaps the most important event for Indian beauty industry because it will select the beautiful girl that will represent India in miss universe and miss world. Femina Miss India winners have gone to big places indeed. Aishwayra Rai and Sushmita Sen have become big Bollywood celebrities and they are still doing very well. There are some others too like Diana Hayden, Lisa Ray.

I was searching internet websites for news and information about Miss India 2008 and one of the places that I thought was important was Google News. However, I was disappointed to see that there were very few news items on this beauty pageant despite the fact that tomorrow is the grand finale. Of course, you know that Miss India 2008 will be shown in Sony TV channel tomorrow and Sony is going some promotion to this event. However, except from Sony no other TV channel is giving any importance to this event. I think that the organizers of Miss India should become more concerned about the media promotion from next year. The organizers must reach out to other TV channels and it needed buy some air time from them so that they broadcast some programs on the beauty pageant.

Beauty has become a very important industry in India and it is not only Bollywood but TV industry and modeling is also flourishing in the country.