Wednesday, April 4, 2007

Aishwarya Rai’s Wedding and Media Attention of Provoked

Provoked is a type of the movie that may not get success commercial success. After all, it is not a traditional type of movie. It has a serious message and serious story but no light dance and music and presenting the actresses in short dresses. The fine matter is that the upcoming marriage of Aishwarya Rai is helping in the promotion of Provoked. Because of World Cup Cricket, this is a dull time for Bollywood movies. So, there is not any good movie in the cinema halls. Bollywood fans are engaged with Aishwarya Rai’s wedding.

IBN Live reported:

For US-based Indian filmmaker Jagmohan Mundhra, it means more publicity for his latest film Provoked, starring Ash as the protagonist.

The harrowing tale of Kiranjit Ahluwalia, a battered Punjabi housewife and mother of two who is beaten and raped by her alcoholic husband, Provoked will release just two weeks before the Abhishek-Ash marriage.

“The Aishwarya-Abhishek marriage on April 19 has definitely helped generate curiosity for my film. In that sense, yes, it will bring the audiences to the theatres to watch Aishwarya,” UNI quoted Mundhra as saying.

Very good for Provoked. This kind of movie needs to be made more and Bollywood actresses should perform in them.