Tuesday, March 6, 2007

Tata Sky: More Cricket More Money

Tata Sky is trying to cash in with World Cup Cricket 2007. It is attracting customers with some cool offers. The Hindu reported:

In a bid to cash in on the cricket world cup fever, Tata Sky today announced a promotional plan in which consumers who purchase their services by April 15, 2007 will get three months free subscription.

"In a country where cricket is nothing short of a religion they are providing fans with an economical offer," company consumer marketing head Vikram Mehra told reporters.