Tata Sky is trying to cash in with World Cup Cricket 2007. It is attracting customers with some cool offers. The Hindu reported:
In a bid to cash in on the cricket world cup fever, Tata Sky today announced a promotional plan in which consumers who purchase their services by April 15, 2007 will get three months free subscription.
"In a country where cricket is nothing short of a religion they are providing fans with an economical offer," company consumer marketing head Vikram Mehra told reporters.