Subhash K. Jha has an interesting report in Indiafm about Bollywood movies without premieres.
Is Bollywood on the verge of doing away with the grand and glamorous premieres? Yashraj Films who lead the production parade have shown the way. No premieres for their films.
Last week another biggie Vipul Shah's Namastey London opened without a premiere. And if The Namesake premiere on Wednesday was a starry affair it was only because father and son Amitabh and Abhishek Bachchan came down especially from Karjat where they were shooting the ‘Mehbooba o Mehbooba’ song for Sholay, just for a few hours for the premiere, although both had seen The Namesake earlier.
The stars from the film namely Tabu and Irrfan Khan showed up. But Kal Penn who plays the title role couldn't make the effort to be there.
Premiere has one side affect. Most of the Bollywood movies are trash and premieres give the critics to attack a movie in the media before the audience rushes in. So, many viewers may get influenced badly and decide not to go the cinema hall in the end.