Thursday, March 29, 2007

Hrithik Roshan: brand ambassador of Sony Ericsson

Hrithik Roshan is doing great and he is very happy. Why he should not be happy. These are his days. Shahrukh Khan is getting old and Hrithik Roshan can now think of taking his place. Yes, Hrithik Roshan is not only taking Shah Rukh’s place in the movie but also in the commercial world too. He is now the brand ambassador of Sony Ericsson. reported:

Sony Ericsson India General Manager Sudhin Mathur made the announcement in Mumbai. Hrithik will be endorsing all Sony Ericsson products and will be part of the company's marketing initiatives.

The company aims to strengthen its commitment to the Indian market. Sony Ericsson has leveraged the platform of 'Entertainment' via several initiatives focused on Bollywood and sports. With this announcement, Sony Ericsson takes forward its association with Bollywood and entertainment in India.

Commenting on this special association with Hrithik Roshan, Sony Ericsson India General Manager Sudhin Mathur said, "India is a very exciting and high-growth market for Sony Ericsson. The company has witnessed this growth through launch of the most innovative products backed by a strong customer focus and exciting marketing campaigns that revolve around entertainment. With movies being the face of our society, Bollywood is one of the most effective routes to connect with the Indian audience, as it offers instant entertainment, instant identification, instant star power and strongly influences popular culture."

Cool achievement for Hrithik Roshan. He will become richer with this deal. He will also become more familiar too.