Online Release of Hattrick Rajshri.com

Bollywood is at last coming of age and becoming hitech. I am happy to see that the movie, Hattrick has been released in an online portal by the producer of the movie.

There is a press release about it at India PRwire:

UTV Motion Pictures, one of India's leading studios, announced the online release of its forthcoming film 'Hattrick', day and date with its worldwide theatrical release, on India's leading broadband video portal, Rajshri.com. Directed by Milan Luthria and produced by Ronnie Screwvala, ‘Hattrick’ features Nana Patekar, Paresh Rawal, Kunal Kapoor, Rimi Sen & Danny and is scheduled for worldwide release on March 16, 2007.

Says Siddharth Roy Kapur, Executive Vice President - Marketing, Distribution & Syndication, UTV Motion Pictures, "UTV is committed to increasing opportunities for audiences around the world to legally access our content in as convenient a manner as possible and in the best quality. Coupled with this, we are constantly looking to innovate on developing new revenue streams and this initiative is another example of that. We are very excited about this partnership with Rajshri.com and believe it is a win-win for all, the biggest winners being consumers worldwide. Rajshri.com has proved this model and its technological competence with the successful online premiere of Vivah and we are proud to partner with a company as transparent as Rajshri Media for the online distribution of ‘Hattrick’."