Sony Officials must be very happy now. They have sold all the ad spaces for World Cup Cricket 2007.
Money Control reported:
Making a killing before the World Cup, SET
has sold the remaining 5 per cent of its ad inventory at Rs 4 lakh for every 10-second spot on its SET Max channel. India
While the average ad rates have been pegged at Rs 1.5 lakh per 10 second spot across the seven hours of programming during the matches, there are premium packages for the 12 India-specific and the Super eight matches where ad rates have escalated to Rs 2.75 lakh per 10 second spot for the satellite rights holder.