'Kebab Mein Haddee offer' and 'Salaam-e-Ishq'

Bollywood movies are very popular in India. So, many companies try to associate themselves with the movies. Now, if you are in India then you stand in a chance of meeting the stars of the movie 'Salaam-e-Ishq'. Here is a press release about it:

As the much-awaited multi starer bollywood blockbuster releases across theatres, tomorrow, Yatra.online Pvt. Ltd., a leading travel services company rolled out an innovative promotional campaign - 'Kebab mein Haddee'. The promotional offer will give the customers an opportunity to meet one of the six star couples from the film by simply loging on to www.yatra.com and making their travel booking.

This is the first time that Yatra.com has taken the bollywood co-branded TVC route and the activity will be promoted through television and online marketing. The television commercial (TVC) announcing the contest is currently being aired on more than 12 entertainment and news channels including Zee TV, Zee Cinema, Zee News, MTV, Channel V, ETC, Sahara One, HBO, CNBC Awaaz and CNN IBN.

Speaking on this promotional offer, Dhruv Shringi, Co founder, Yatra.com, said, " Yatra.com is extremely excited to partner with the first multi starrer blockbuster of 2007 and getting associated with some of the biggest stars of bollywood to spread awareness about Yatra.com. We are looking for innovative opportunities to interact with our customers to promote our brand , and we found Salaam-e-ishq as the most appropriate fit. The exuberance of the brand is also reflected in the Salaam -e -ishq."

Nikhil Advani's Salame Ishq releases on 25th January with 12 key characters portrayed by Salman Khan - Priyanka Chopra, John Abraham - Vidya Balan, Akshaye Khanna - Ayesha Takia, Anil - Kapoor - Juhi Chawla, Govinda- Stephanie and Sohail Khan - Isha Koppikar.

'Salaam-e-Ishq' is not doing that bad in the box office. So, this is a good offer and many people will try to make use of it.

Akshaye Khanna Rejected Having Any Relation between His Character Shiven and a Real Life

In the upcoming movie Salaam E Ishwq directed by Nikhil Advani, Akshaye Khanna has played a pivotal role of Shiven against the dashing actress Ayesha Takia. Shiven is a bachelor and can not take the decision over his marriage with his loving person Gia. Ayesha Takia played the role of Gia. At the end, Shiven realizes that Gia is the perfect girl to be her life partner. Akshaye has been impressed with the movie and his role in the movie. However, he rejected having any relation between real life and the character of Shiven. The Monstrstandcritics reported:

I really liked the way the character evolved in the film. I instantly said yes when Nikhil Advani narrated the script to me,' said Akshaye.

'It has interesting shades. As far as the inspiration behind this character goes, you can ask Nikhil. I think it resembles a friend of Nikhil's more,' he added.

It seems that Akshaye will be seen playing an interesting role in the movie Salaam E Ishq. The character seems to be real though he has rejected the claim of having any relation between a cinematic character and real character.

Akshaye Khanna to be Inspired by His Next Movie Salaam E Ishq

Akshaye Khanna is one of the stars of Nikhil Advani’s next film Salaam E Ishq which is going to be released in 25^th January. Akshaye plays the role of Shiven, a lover suffering from commitment-phobic. He will be seen against popular actress Ayesha Takia. In the movie Shiven is seen hesitating to take the decision over his marriage with his loving person Gia (played by Ayesha Takia). Akshaye himself is a bachelor in real life. However, after playing the role in the movie, he is now realizing about the matter. Bollywoodpremier reported his speech:

Like any normal human being, I would also want to fall in love again. After being in a relationship, it really feels bad to be single. I don't think one can ever predict one's love life. But I am in no hurry.

Akshaye has given the credit to director Nikhil Advani for this excellent movie. He became astonished having observed Nikhil’s words in the movie.

Though it is movie and there is afar difference between a movie and real life. However, it is yet to see to what extent Akshaye Khanna would be inspired by the movie.

Vidya Balan Trying to Get the Taste of Differnt Characters with Differnt Dress up

Vidya Balan has recently revealed that she is interested to act in different types roles in differnt movies and is not interested to be sticked with a character with a particular costume. It has been seen that from the beggining of her career she has been acting different cahracter in different movies. In her first Bollywood movie Parineeta, she was appeared with traditional Sari as her role was of a nineteenth century congervativ Indian girls. She could successfully play the role and for playing the role she was awarded the FIlmfare Best Dedbut Award. In her second movie, Lage Raho Munna Bhai, she is seen as a Radio Jockey and recently in Guru, she is seen as an interesting girl whose life is rounded in awheelchair. Now her upcoming Bollywood movie Salaam E Ishq has already come into focus with its unconventional story and Vidya is expected to be seen in another new role against Jhon Abrahm.

I am quoting some lines from her speech published in a timesofindia report:

I don't want to stay in a comfort zone. After Parineeta people wanted to slot me in sari clad roles. But fortunately my role in Lage Raho... gave me a chance to be different. In Salaam-E-Ishq , I dress up completely differently from the way I do in real life. That doesn't mean that I don't enjoy dressing up traditionally. Now I'm getting to do an elaborate costume in Priyadarshan's Chandramukhi and I'm very excited about it.

She even also said that she will not mind playing in a working class role if she is offered to do so. She said:

I've no problems playing a working-class girl. In fact in Raj Kumar Santoshi's Halla Bol I'm again in a working class atmosphere and clothes.

It seems that this one of most promising newcomer of Bollywood is going like a professional actress which is a positive sign for her career. However, I think as she does not lack of quality and talent as an actress, she does not need to survive through on screen kissing which she did in Guru with her fellow actor Madhaban. Vidya Balan's acting skill is enough to make her an established actress in the industry.

Ayesha Takia to Marry Soon

Ayesha Takia has been reported recently that she is going to marry soon. After making much of hymn, Aishwarya and Abhishek has recently declared their engagement and now Ayesha is going to follow them. She is currently involved with her boyfriend Farhan Azmi and there is a rumor that they both are going to marry soon. Ayesha’s upcoming movie Salaam E Ishq directed by Nikhil Advani will be released on the 25^th of this month. In the movie she will be appeared against Akshaye Khanna and in the movie they get married. Ayesha had to wear a five kilo bridal dress in shooting. I am quoting some lines from her speech published in a indiatarget report:

When asked, Ayesha jokingly said, “Marriage is almost over. I'm now preparing to go for a sweet trip to honeymoon.”
Actually, Ayesha has shot a wedding scene recently for Nikhil Advani's forthcoming film ‘Salaam-e-Ishq', where she had to wear a five kilo heavy bridal dress.

The taste of real life marriage will definitely be different from the marriage of celluloid. Now, it is yet to see if she go for the taste soon.

Salaam E Ishq where Love is Evil

Salaam-e-ishq, the upcoming Bollywood movie, has already come into lime light with its unconventional love story where the life of six loving pairs from different class, environment will be appeared and a pool of Bollywood stars will be seen playing in these roles of loving pairs. Here, it is noteworthy that, it will be the second movie of director Nikhil Advani after his first super hit Kal Ho Naa Ho produced by Karan Johar. Salaam E Ishq will involve Salman Khan, Priyanka Chopra, Anil Kapoor, Juhi Chawla, Govinda, Jhon Abraham, Vidya Balan, Ayesha Takia, Ishaa Koppikar, Akshaye Khanna, Sohail Khan, Shannon Esra, Anjana Sukhani. Regarding his much awaited movie, Nikhil Advani said that it is based on some love stories and love will be seen as a problem in the movie Salaam E Ishq. From a DNA India report I am quoting some of his speech:

Since there are six couples and six romances it was like shooting six different films

My film is formatted like ‘Love Actually’. But the individual tracks are very different—unless you count the fact that Anil Kapoor is going through a mid-life crisis just like one of the characters in that film. But yes, I was inspired into making ‘Salaam-e-Ishq’ after watching ‘Love Actually’ just like the editing of my first film ‘Kal Ho Na Ho’ was like ‘Sidewalks Of New York’ and ‘Sex and the City’,”

“The two themes in ‘Salaam-e-Ishq’ are infatuation and obsession. It doesn’t have a social message nor does it go into deep issues. Love is a problem in my film.

The number by Beatles—‘All you need is love, love is all you need’ is my theme.”
As is known, the film’s title is inspired by the chartbusting mujra ‘Salaam-e-ishq meri jaan’ (‘Muqaddar Ka Sikandar’)

“It’s my wife’s favourite song. This is as much an ode to love as to my wife. When she jokingly suggested it, I immediately registered the title,” Nikhil reveals.

So which is his favourite pair in the film? “Anil (Kapoor) and Juhi (Chawla) are so wonderful to watch. I really enjoyed working with them. I enjoyed directing Govinda the most. He’s a phenomenon. My film will put him back on the map. The stars are not stars, but characters in my film.

The movie was shot for 131 days to complete and he has gone through a hard time as it was really hard to manage six couples in the same movie. Though there are many stars in the movie, it is quality which will be the matter in getting hit at the box office. However, as the movie has already created much hymn in the industry then the director can easily be hopeful with his second assignment.