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Thursday, October 8, 2009

Dhoni is a bigger brand than Bollywood

It is very interesting to me that Dhoni is the number one brand among celebrities at this moment according to survey. It is very interesting to me because in the last two major ICC events that took place in 2009, India had early exit from first round. For example, India was out in June in ICC World Cup Twenty20 and just last month in September, India could not pass the first round of Champions Trophy 2009. Still people are crazy about cricket and that is why, MS Dhoni is very popular when it comes to selling a brand.

Dhoni could be a higher in the ranking than people like Shahrukh Khan and Aishwarya Rai. So, it shows the bad condition of Bollywood movies this day. In fact, in 2009 there was no big super hit movie and 2008 was a miserable year too. Let us see if 2010 can bring some luck back to movies and celebrities.

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