Ajay Devgn and Katrina Kaif will be announced the most profitable actors in Bollywood at the ETC Bollywood Business Awards 2010. Abhinav Kashyap will be the first director and screenwriter who will get the most profitable director trophy.
This is for the first time that actors have been evaluated on the terms of their box office performance rather than their acting.
Ajay Devgn has beaten top actors like Akshay Kumar and Ranbir Kapoor to get this award. However, Akshay Kumar has moved into the top four putting Ranbir Kapoor behind. It is because Akshay had more release than Ranbir and thus the cumulative returns that he has given back are more than Ranbir.
Katrina Kaif will become the most profitable actress in 2010 beating Kareena Kapoor, Deepika Padukone and Aishwarya Rai-Bachchan who are respectively holding the 2nd, 3rd and 4th position.
There was a stiff competition in the women’s section. Aishwarya Rai Bachchan made his place into the top four overtaking Sonam Kapoor and Priyanka Chopra.