Sunday, April 22, 2007

Can Ta Ra Rum Pum Salvage Bollywood’s Box Office?

Bollywood is suffering a severe crisis in 2007. 2006 was a record breaking year for Bollywood’s box office. In 2007, nothing is clicking for Bollywood. I think only Guru had some decent success. Except Guru, Bollywood just witnessed flop after flop movies.

Andhra Café wrote:

Even India's first-round exit from the cricket World Cup has not helped bring much cheer. Trade analysts say January-March 2007 saw films posting losses to the tune of Rs.600 to 700 million. Mega star cast films opened to a measly 30-40 percent occupancy, with only Mani Ratnam's 'Guru' emerging as universal hit in the first quarter. 'Namastey London' brought some relief in April.

Amitabh Bachchan's much-hyped 'Eklavya' and much-talked about 'Nishabd' turned out to be huge flops. The biggest disappointment was the drubbing big ticket offering 'Salaam-e-Ishq' got at the turnstiles.

The list of commercial letdowns from January to mid-April is long: Nikhil Advani's 'Salaam-e-Ishq', Vidhu Vinod Chopra's 'Eklavya', Ram Gopal Varma's 'Nishabd', Vikram Bhatt's 'Red', Amrit Sagar's '1971', Milan Luthria's 'Hattrick', Anurag Kashyap's 'Black Friday', Deepa Mehta's 'Water', Meghna Gulzar's 'Just Married', Suneel Darshan's 'Shakalaka Boom Boom' and the latest Sunny Doel starrer 'Big Brother'.

Nothing is clicking the box office of Bollywood in 2007. Now, Bollywood merchants are hopeful that there will be a turn around in their fortune and the turn around may just be led by Ta Ra Rum Pum. Ta Ra Rum Pum has Saif Ali Khan and Rani Mukerji both of which have the record to shine in the box office. On the other hand, Siddharth Anand has history of making a big hit movie Salaam Namaste. So, we will have to wait just a few days to see if Ta Ra Rum Pum can ignite the passion of Indian audience.